Continual transformation and change is a way of life in the media world, not a one-time process, they acknowledge in the study, conducted by the Shaping the Future of the Newspaper project of the World Association of Newspapers and News Publishers' (WAN-IFRA), in partnership with the Norwegian School of Management (BI) and the University of Central Lancashire in the United Kingdom.
“The media ecosystem is changing rapidly, and newspapers and their ancillary businesses are developing new businesses to meet the challenges. The hundreds of publishers from around the world responding to our survey are building new print and digital publications, as well as other businesses, such as training and conferences,” said Martha Stone, Director of the Shaping the Future of the Newspaper project. “Our survey documents the reality publishers see in the diminishing print advertising business, but are bullish about building new businesses to replace all or some of that revenue.”
Conducted in nine languages, the survey aimed to reach top executives from management, commercial and editorial sectors to understand how each branch views the changes that must happen to manage change and flourish in the new media environment.
For more on the survey results, go to http://www.wan-press.org/article18740.html
The World News Future and Change Study report is offered free to WAN-IFRA members and can be purchased by non-members. Its executive summary is available to anyone for free download. Details can be found at http://www.wan-press.org/article18731.html
