After talking to its audience and clients, the Kent-based, family-owned business has decided to make some significant changes to its press offering in the Canterbury, Faversham, Herne Bay and Whitstable areas of East Kent.
Including...
* An increase in the number of localised change pages in the Faversham News, Herne Bay Gazette and Whitstable Gazette.
* New masthead designs for Faversham News, Herne Bay Gazette and Whitstable Gazette.
* The movement of its Community News feature forward in the Whitstable Gazette, Herne Bay Gazette and Faversham News.
* Increased local entertainment, arts and culture coverage in the Kentish Gazette group of titles.
* Greater distribution of its new-look free weekly, the Extra.
* Increased pagination for the Extra.
* Dedicated front pages for issues of the Extra circulated in Whitstable and Herne Bay with be introduced in July.
These new benefits will be promoted to readers and advertisers via a comprehensive marketing campaign that uses KM Group’s complete multimedia portfolio.
Editor Leo Whitlock said "As we emerge from the recession, we feel it's time to pay back our audiences and advertisers for all the support they gave us during the tough times."
"It's a real pleasure to be involved in driving our papers, websites and radio stations forward to everyone's benefit. There is so much energy and passion among our own people and those we deal with, we would be mad not to capitalise on it."
