Mail Metro Media, the commercial home of dmg media, has announced the appointment of Claudine Collins as chief client officer. The business says the new hire marks the latest development in its investment in strategic commercial talent and leadership, and its focus on client partnerships.
Claudine is a non-executive director at The Mission Group plc. In her most recent role as chief client officer at WPP’s EssenceMediacom UK, she was recognised for her devotion to clients, overseeing high-profile brand relationships and shaping modern media strategies in an evolving digital landscape.
Reporting to Mail Metro Media’s Chief Revenue Officer, Dom Williams, Claudine will be responsible for further strengthening client relationships as the UK’s broadcast publisher continues to build on its digital offering through stronger data-driven innovation, product development and focus on 360 partnerships that build momentum for brands.
Dom said: “I couldn’t be happier to have Claudine joining our commercial team. We’ve been industry peers for a long time, and I’ve always admired her partnership and leadership skills, commercial rigour and straightforward client-centric approach. But above all else, I value her passion for our industry – which is evolving at a rapid pace. I don’t know anyone better placed than Claudine to help us lead Mail Metro Media and our partners through such an exciting, transformative time.”
Vere Harmsworth, chief commercial officer, dmg media added: “I look forward to welcoming and working with Claudine, whose understanding of this industry and track record are second to none. Under Dom’s brilliant leadership, this powerhouse pairing is destined to deliver great things for our business and valued clients.”
Claudine Collins said: “I am delighted to be joining Mail Metro Media as chief client officer at such a pivotal, ambitious moment for the business. I’ve spent my career championing clients and building strong collaborative partnerships, always believing that great work starts with relationships. I’m excited to bring that focus to a brilliant team and look forward to working closely with clients and colleagues to deliver innovative solutions that drive continued, meaningful growth together.”
Outside of the advertising industry, Claudine is widely recognised as one of Lord Sugar’s interviewers on BBC’s The Apprentice. She is also a long-standing member of WACL and sits on the corporate board of Cancer Research UK.
Claudine’s appointment comes ahead of Mail Metro Media’s Upfront & Centre event in Manchester this week, where it says it will celebrate recent milestones and future growth plans.
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