In this leading digital role he will be responsible for the editorial output across all the news brand’s online platforms.
Pete, who takes up his role next week, is a highly-respected journalist with extensive digital experience. He will be tasked with significantly increasing audience engagement and growth, says Trinity Mirror.
Pete will report into Lloyd Embley, editor-in-chief of the Daily and Sunday Mirror, and will work closely with Malcolm Coles.
Lloyd said: “I’m delighted we have attracted somebody of Pete’s calibre to the senior team as he is one of the UK’s most experienced online tabloid journalists. Pete and Malcolm will make a powerful digital force and together they will accelerate our already impressive online growth.”
Simon Fox, Trinity Mirror’s chief executive, said: “Pete’s arrival here is a clear indication of how we are attracting the very best digital talent in the business as we relentlessly focus on our digital ambitions.”
Pete, said: “The Mirror has a strong heritage and it is building on that with a fresh look at digital, as its recent initiatives have shown. I think that is an exciting process to be involved with and I am looking forward to being a part of the team they're creating."
Previously, Pete was MailOnline’s deputy publisher for three years, managing editor of The Daily and also editor of Sun Online.
