Nationwide has signed up to a 12 month deal and will see their logo on the front page of the weekly section.
The Nationwide brand will also appear on the week’s Best Buy tables.
The deal was brokered by Paul Burke and Nigel D’Cruze at Mail Connected, Christie Brock, Account Director at MPG and Chris Ladd, Marketing Planning Manager at Nationwide.
According to the publishers, the Personal Finance section is a key part of the newspaper and of enormous interest to readers of The Mail on Sunday. Readers are keen to keep up to date with the latest news in financial products and services to ensure that they are as well informed as possible when making their financial decisions.
Christie Brock, Account Director at MPG, said: “The Personal Finance section of The Mail on Sunday provides the perfect editorial environment for Nationwide and this deal is an ideal way for them to reach a targeted audience engaged in the world of personal finance. This will allow Nationwide the flexibility to deliver their brand message or a specific product message over the next year.”
