The client-agency jury, led by Jan Gooding, group brand director at Aviva, whittled down the entries to a shortlist of 34. The winners will be announced at a party at the Century Club on Wednesday 25 November 2015.
Jan Gooding said: “The panel and I were looking for really clever thinking and we weren’t disappointed. The shortlisted entries demonstrate a coherent logic, with real insight about their target audience which is carried right through to execution, not only in terms of creative but also with the choice of media channel. There’s absolutely no doubt that the industry is in good health – creativity is alive and well. I look forward to announcing the winners.”
Rufus Olins, chief executive of Newsworks, added: "Both the quantity and quality of the entries we received for this year’s Planning Awards has been remarkable. The originality and creativity shown by so many of these campaigns demonstrates what can be achieved within the realm of newsbrands. Our judges had their work cut out, but have selected a brilliant shortlist and very worthy winners.”
Shortlist:
BEST NEWSPAPER CAMPAIGN
Manning Gottlieb OMD - Virgin Holidays
Manning Gottlieb OMD - Waitrose
MediaCom - Sky
M2M - Paddy Power
The Story Lab - Kellogg’s
BEST NEWSBRAND CAMPAIGN
Goodstuff - SodaStream
MediaCom - Sky Sports
MediaCom - Sky
MediaCom – Subaru
Mindshare - Ford
OMD UK - Tourism Australia
BEST TOPICAL CAMPAIGN
BLUE 449 - Dixons Carphone
Mindshare - Unilever
OMD UK - Channel 4
PHD - HBO
PHD - Mondelez International
TABLET AWARD
Mindshare - Ford
PHD – Canon
Starcom - Dextro Energy
Omnimedia award
BLUE 449 - Dixons Carphone
MediaCom - dfs
M2M - Paddy Power
OMD UK - Carlsberg
PHD - Mondelez International
the7stars - P&O
ZenithOptimedia – Costa Coffee
BEST CONTENT PARTNERSHIP
Goodstuff - Yorkshire Tea
Manning Gottlieb OMD - John Lewis
Manning Gottlieb OMD - Specsavers
MediaCom - dfs
MediaCom - Sony Mobile
OMD UK - Cisco
PHD - Macmillan Cancer Support
UM London - Fuller’s
