The client-agency jury, led by Alessandra Bellini, Tesco's chief customer officer, whittled down the entries to a shortlist of 44.
Alessandra Bellini said: “Chairing the Newsworks Planning Awards has been a great experience and I’ve been really impressed by the standard of the entries submitted – which is no mean feat considering there were quite a few! While the shortlisted entries each demonstrate uniquely brave and creative ideas, almost all also share one thing: clear business results. It’s exciting and refreshing to see how newsbrands are being utilised to realise these ambitious targets. I look forward to congratulating the winners!”
Vanessa Clifford, CEO of Newsworks, added: “It’s been a record year for the Newsworks Planning Awards, with over 100 entries keeping our judging panel very busy. With such tough competition, the entries which have made the shortlist are – more than ever – stand-out examples of how advertisers can use newsbrands in innovative and imaginative ways to drive both long and short-term effects. Those that have been shortlisted should be very proud. Roll on awards night!”
The winners will be announced at a party at the Century Club on Thursday 29 November 2018.
The shortlist:
BEST NEWSPAPER CAMPAIGN
MediaCom – Tesco
Mindshare – Fox Networks Group
Mindshare – Nike
Mindshare – Three, iPhone
OMD – Channel 4
Wavemaker – BMW Group, MINI
BEST NEWSBRAND CAMPAIGN
Bountiful Cow – Movember
Carat Manchester – Halfords
Manning Gottlieb OMD – John Lewis
MediaCom – Cancer Research
OMD – Channel 4
OMD – Google Pixel
BEST TOPICAL CAMPAIGN
Blue 449 – KFC
Bountiful Cow – Movember
Initiative – Amazon
Manning Gottlieb OMD – John Lewis
MediaCom – Paddy Power
OMD – Channel 4
OMD – easyJet
EFFECTIVENESS AWARD
Carat Manchester – Halfords
Essence – Plusnet
Goodstuff – Yorkshire Tea
Manning Gottlieb OMD – John Lewis
Vizeum – The National Lottery
BEST USE OF INSIGHT
Carat Manchester – Halfords
MediaCom – Cancer Research
Vizeum – TSB
Wavemaker – BMW Group, MINI
Wavemaker – Vodafone
OMNIMEDIA AWARD
Bountiful Cow – Movember
Goodstuff – Yorkshire Tea
Havas Media – O2
OMD – Channel 4
PHD – Volkswagen UK
BEST CONTENT PARTNERSHIP
Bountiful Cow – ProperCorn
Carat Manchester – Halfords
Goodstuff – ITV
Greenhouse GroupM – Halifax
Manning Gottlieb OMD – John Lewis
MediaCom – Cancer Research
PLANNING WITH PAMCO AWARD
Starcom – Lidl
The Guardian – Gaming
The Guardian – PAMCo
The Guardian – William Hill
