OMD UK was the big winner at last night’s event, taking home three awards including the Chair’s award. PHD won in two categories, while Target Media, the7stars and December 19 also had cause to celebrate at the Century Club yesterday.
David Wheldon, chief marketing officer at RBS and chair of the 2016 jury, said: “The calibre of this year’s work was exceptional and the competition fierce. The winning case studies embody everything that is great about newsbrand advertising: the trusted and relevant context newspapers provide, innovative and creative strategic planning and, most importantly, the delivery of clear results. A big congratulations to all of the winners – you should feel very proud of yourselves!”
Vanessa Clifford, CEO of Newsworks, added: “This year’s judging panel had a very tough task deciding on the winners, which is testament to the standard of the work submitted. Given Newsworks’ focus on effectiveness this year, it was great to see so many of the winning entries demonstrate the powerful effect that newsbrands have on clients’ businesses.”
The winners:
BEST NEWSPAPER CAMPAIGN
Target Media - STUDIOCANAL, Swallows and Amazons UK theatrical release
Highly commended: Manning Gottlieb OMD - Specsavers, Framing fashion
BEST NEWSBRAND CAMPAIGN
December 19 - Ramblers Worldwide Holidays, Walking holidays around the world
Highly commended: MediaCom - Shell, V Power
BEST TOPICAL CAMPAIGN
OMD UK - Channel 4, Eden
Highly commended: OMD UK - Walkers, News in briefs
OMNIMEDIA AWARD
PHD - McCain, Nation’s teatime
Highly commended: Manning Gottlieb OMD - Sony Pictures, Ghostbusters: Something Strange in the Neighbourhood
BEST CONTENT PARTNERSHIP
the7stars - McArthurGlen, Hijacking London Fashion Week
Highly commended: OMD UK - Boots, Ask the pharmacist; Havas Media - Kia, Achieving Euro 2016 goals
BEST USE OF INSIGHT
PHD - Sainsbury’s, Mum’s the word
EFFECTIVENESS AWARD
OMD UK - Boots, Ask the pharmacist
Highly commended: MEC - Vodafone, Print sells
CHAIR’S AWARD
OMD UK - Boots, Ask the pharmacist
