Perfectly timed for the kick-off of the new Premiership season, the service will allow footie-mad Nuts fans the chance to use their soccer knowledge to predict the football scores each week. Players will have an array of game options, from straightforward match score predictions to who will score first, who will be sent off first and so on. Running throughout the season, each game/prediction costs only £1 to play and players will have the chance to win up to £1,000,000 every week.
Nuts Cash Football powered by Soccer Millionaire launched last week and will be supported by a comprehensive integrated cross platform marketing campaign including editorial and advertising coverage in Nuts magazine and online take-overs of the hugely popular football channel at www.nuts.co.uk. The Nuts editorial team will also pit their wits against all-comers in their own league, which will be covered in the magazine.
www.nuts.co.uk is Britain’s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards 2008, says the publisher.
Nuts publisher Clair Porteous says: “Premiership football is a major passion for our readers, and a significant part of the editorial mix of Nuts, online and in print. This major new partnership with Soccer Millionaire to create Nuts Cash Football provides our readers with an even more involving way to enjoy the season and test their true football knowledge.”
Soccer Millionaire managing director Scott Green: “We are delighted to have partnered with Nuts, and its fully integrated marketing campaign across both the magazines and online environment. With Nuts’ powerful market share across the Men’s Lifestyle sector we will reach a large number of football fans who can all compete against each other to see who is the ultimate soccer pundit.”
