The Racing Post newspaper is published in full colour every day and distributed throughout the UK and Ireland. It includes information on the form of horses in meetings across the country, the going of the courses, the age of horses, handicap ratings and other information relevant to the race in question.
(Pictured: Aidan McGrath, CEO, Aetopia; William Morris, Project Manager, Racing Post; Mark Gowdy, CTO, Aetopia; Paul Carse, IT Director, Racing Post)
In October 2007, the Racing Post was sold by Trinity Mirror to a consortium headed by FL Partners, an Irish private equity firm. The Irish Racing Post was launched in February 2010 and is edited from Dublin.
The Racing Post uses the MediaCore system to store and market their huge archive of racing images, which can now be purchased as prints and also on other merchandise such as sweatshirts and mugs. MediaCore has a powerful internal search engine enabling readers to find the image they want. It also allows the Racing Post to create micro-sites such as a dedicated photo site for Glorious Goodwood.
William Morris, Racing Post Project Manager said: “We were very impressed with the technical infrastructure underlying the Aetopia product, and the implementation project went very smoothly. As hundreds of images are added daily to the already huge archive, there is massive potential for future enhancements and extra features”.
Aidan McGrath, CEO of Aetopia commented: “We are delighted to have such a prestigious customer as Racing Post. This implementation allows us to demonstrate that MediaCore can handle huge volumes and is truly scalable.”
Aetopia was founded in Belfast in 2005. It won the N.I. heat of the Intertrade Ireland Seedcorn competition in 2006 and secured private investment in 2007. It supplies Digital Asset Management software to the Publishing, Photographic and Archiving sectors.
