The Scranton Times-Tribune is live on Polopoly as of May 11, 2009. Over the coming weeks, Times-Shamrock will roll out Polopoly across all the other websites for its seven dailies and 11 weekly publications.
Polopoly is powering more than 1,000 live websites for newspapers, magazines and broadcasters around the world, according to Atex. Times-Shamrock joins this list, and is the first hosted Polopoly solution delivered by Atex in North America.
In searching for a new web content management system, Times-Shamrock was compelled by key functionality such as the easy content creation within Polopoly and the tight integration with its Atex HermesTM editorial system.
“Polopoly allowed us to remove technical hurdles to multi-media publishing within our newsrooms,” said Kathy Schwartz, general manager, Times-Shamrock Interactive. “Our strategy is to find tools to empower our newsrooms to publish wherever and whenever our readers demand so that the content producers can focus on content and not technology. Atex’s Polopoly solution and their development team is top notch and helped us meet our goals.”
“What we’ve especially gained with Polopoly is a way to seamlessly publish web content from our existing print workflow, while adding customized control for each platform,” said Jeff Sonderman, Times-Tribune’s metro editor and Internet content director. “This increases our ability to serve our community and enables us to better compete in the digital space.”
“The Scranton website showcases how Atex is able to create an integrated environment for sharing content across print and digital channels, enabling a higher degree of interactivity with the local community through commenting, blogs, and community coverage in picture and video,” said Scott Roessler, Atex America CEO. “Atex has long been known for supplying systems to the largest media companies around the world. We’re excited because this Times-Shamrock deal also shows that our hosted model can deliver the rich functionality demanded at the high end, at a price point that can be justified by mid-size publishers.”
About Times-Shamrock Communications
Times-Shamrock says: “Times-Shamrock Communications is a family-owned and operated communications company with corporate headquarters in Scranton, PA. It operates in 10 states, reaching as far west as Nevada. It comprises 42 print properties, more than 40 websites, 17 radio stations and a distribution company.”
About Atex
Atex says: “Atex is a leading provider of software solutions and services to the global media industry. With a 35-year history of continuous innovation and commitment to quality, Atex has created the largest digital advertising and editorial content management and multimedia software delivery capability in the world. The company has nearly $1 billion USD worth of software installed worldwide and supports in excess of 800 customers in more than 40 countries, directly and via its established managed services offering. In addition to its significant R&D investment, Atex partners with world-leading complementary solutions providers to enhance integration and Web services development. Providing professional, long-term support through a global network of strategically located regional offices, Atex is headquartered in Reading, UK.”
