The deal between Cheltenham Racecourse and Sun Bets has been signed for an initial period of three years.
Sun Bets is the fastest growing online betting website in the UK and has an expanding horseracing sponsorship portfolio which also includes the All-Weather Championships, says News UK.
First run with its current race conditions in 1972, the Sun Bets Stayers’ Hurdle reverts to its original title after being named the World Hurdle since 2004.
The three-mile hurdling championship event has been won by most of the great staying hurdlers, such as the Paul Nicholls-trained Big Buck’s, who landed a record four consecutive renewals between 2009 and 2012.
Ian Renton, Regional Director, Cheltenham & The South West, The Jockey Club, said: I am delighted to welcome Sun Bets to Cheltenham. As one of the two feature races on the third day of The Festival, St Patrick’s Thursday, I am sure that Sun Bets will find sponsorship of the Stayers’ Hurdle hugely rewarding. The race title reverts to its original handle the ‘Stayers’ Hurdle’ and we look forward to many successful runnings under the Sun Bets’ banner.”
