Visitors to Telegraph.co.uk will benefit from an improved overall experience that gives unrivalled usability and delivery of content, enhanced further by the speed and efficiency of Ooyala’s video technology.
The Ooyala platform also offers Telegraph.co.uk readers the chance to be part of a much more interactive community, with the possibility to engage the site’s visitors with live polls, competitions and adverts – all of this delivered at a more efficient speed than ever before.
Paul Cheesbrough, Chief Information Officer at TMG said: “We have high ambitions for developing our online media offering into 2010 and our vision for digital publishing is constantly expanding. This new online video solution allows us to offer a richer user experience to consumers, whilst also making campaigns for our clients more measurable and successful.
“At TMG we are constantly reviewing our systems and seek to break the mould with innovative working partnerships that provide the latest opportunities to give our readers the best online video experience along with excellent quality and value for our customers.”
Jay Fulcher, President and CEO of Ooyala said: “Telegraph Media Group has led its commercial rivals in online news for over 15 years. Faced with the challenges of making online video profitable, it has recognised that the key to successfully monetising content lies in having better consumer insights.
“We are excited to be partnering with such a forward-thinking company and look forward to building technologies for the newspaper industry.”
