According to the newspaper, it offers a unique opportunity for luxury watch brands to capitalise on the Evening Standard's aspirational ABC1 audience, the supplement has attracted a number of the industry's major labels. For some, such as Vacheron Constantin and Shinola, this will be the first time they have advertised in the Evening Standard.
A first for the Evening Standard, the 16-page supplement will carry ES Magazine's Deluxe branding - the title that is published six times a year to coincide with key events in the fashion and luxury goods calendar.
The supplement will act as a teaser to Deluxe's annual watch and jewellery special and has been carefully timed to follow Baselworld, the prestigious watch and jewellery show which this year ran from 19th - 26th March.
The London Evening Standard is also set to publish another dedicated watch supplement later this year to coincide with the Christmas shopping season.
Maurice Mullen, Head of Luxury and Fashion, the London Evening Standard, said: "The consumer landscape for the luxury watch market is changing; whilst mature consumers are increasingly capping their luxury budget, there is a clear growth in younger, mid-income, aspirational shoppers. The Standard's solid ABC1 audience and our growth in younger readers (our median readership age is now 35) mean now is the perfect time to launch our first ever luxury watch supplement with the paper."
