The range brings Timeline's proprietary Mitopure longevity technology—previously used in supplements—into topical skincare for the first time.
Planned by Publicis UK, the multi-platform campaign leverages The Standard's authority across beauty, science and wellbeing to reach high-value consumers in London and across the UK.
Featuring Beauty Editor Rose Beer and Lifestyle Director Suzannah Ramsdale, the partnership spans premium print and digital touchpoints, including native editorial features, a glossy cover wrap across 25,000 copies of The London Standard distributed to a premium-audience segment, solus newsletters, Brand Stories and geo-targeted JCDecaux DOOH.
The campaign launches with a live panel event at Selfridges on 4 July, featuring Suzannah Ramsdale and beauty journalist Madeleine Spencer, exploring the connection between nutrition and longevity as part of Lancôme's three-day Longevity Clinic pop-up.
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