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Time Inc launches four titles on HP’s TouchPad

WoodWing Software has announced that Time Inc. has created the TouchPad editions of its titles Time, Fortune, People, and Sports Illustrated with WoodWing´s Tablet Publishing Solution.

WoodWing's Tablet Publishing Solution comprises the cross-media publishing system Enterprise - including the content management application Content Station - and the Digital Magazine Tools. The solution ensures a highly efficient multi-platform tablet-publishing workflow and enables publishers to deliver an optimized user experience on the various tablet devices through the use of native Reader Apps, claims the company.

"We use WoodWing's solutions to produce both the print and the tablet editions of our brands," said Mitch Klaif, CIO of Time Inc. "This enables us to integrate our tablet publishing activities smoothly into our existing workflows and to publish to the major tablet platforms such as iOS, Android, BlackBerry OS and now webOS. For publishers, it is vital to be able to reach all tablet users, regardless of what device they use."

"Just about a year after the beginning of the tablet age, it seems certain that tablets will prevail as the preferred device for media consumption at home, on the road, everywhere," said Hans Janssen, CEO of WoodWing Software. "The analysts expect nearly 900 million tablet devices to be sold by 2015, and I am convinced that HP´s TouchPad will contribute to that success."

With more than 300 WoodWing tablet apps on the market, publishers worldwide have produced more than 5,000 daily, weekly or monthly tablet issues. A continuously updated list of tablet apps created with WoodWing's Tablet Publishing Solution is available on the Web.