Vanessa joined Newsworks, the marketing agency for national newsbrands, in 2012 as Client Services & Strategy Director, and was named CEO in 2016.
She has led the Newsworks team in defining the effectiveness of newsbrands across a raft of high profile projects including the Planning for Profit research.
Vanessa says: “It has been a privilege to lead Newsworks at such an important time in its history. The work we have done in championing the value and effectiveness of safe and trusted premium newsbrands positions the sector strongly for the future.”
Newsworks executive chair Tracy De Groose adds: “Vanessa has brought vision and leadership during a hugely important time for our industry. We thank her for creating foundations on which we can build, and she leaves with our best wishes.
“The need for a vibrant and effective case for newsbrands remains stronger than ever. Our industry continues to face intense disruption and resetting the legacy narrative is a priority. The latest PAMCo data underlines a compelling story: national newsbrands are growing their reach, as consumers recognise the value of trusted journalism and advertisers embrace quality, brand safe environments.”
