Debuting in July with the August issue, Wallpaper’s iPad edition will be available monthly and has drawn on the experience and learnings from its parent company Time Inc. Time Inc has been publishing regular frequency magazines on the iPad since its launch in April 2010.
Jackie Newcombe, IPC Southbank managing director, says: “Wallpaper* is one of the first major UK magazines to launch a monthly app. It is a brand renowned for innovation and by drawing on Time Inc’s in-depth research and insight, we are confident that this will be welcomed by both consumers and advertisers.”
Tony Chambers, Wallpaper* editor-in-chief, adds: “Wallpaper* has the world’s most design literate audience, whether that be in architecture, fashion or interiors, so we constantly push the boundaries of creativity and innovation. Our iPad issues will be enhanced with specially commissioned content that will excite users and give them a rich and interactive way to experience the brand, wherever they are.”
Wallpaper* publishing director Gord Ray adds: “Wallpaper* on the iPad has generated a very positive response from advertisers. Our previous iPhone app and iPad apps have been a great success and our launch issue on the iPad has already hit its advertising revenue targets.”
Wallpaper’s enhanced edition for the iPad is the first from IPC Media.
