A party at the Century Club in London last night celebrated the record 94 entries from 23 agencies, covering 62 brands, says Newsworks.
Jan Gooding, group brand director at Aviva and chair of the 2015 jury, said: “These case studies demonstrate the best thinking in the business and the ways in which newsbrands are being used to achieve great results. It’s safe to say that creativity and clever thinking is alive and well. Congratulations to the winners – you’ve beaten unbelievable competition and should be extremely chuffed with yourselves!”
Rufus Olins, chief executive of Newsworks, said: “It was heartening to see such high standards this year. Clients and agencies are finding richer and more ingenious ways of working in partnership with newsbrands, as you can see from the shortlisted, highly commended and winning entries.”
BEST NEWSPAPER CAMPAIGN
M2M – Paddy Power, Rainbow Laces
Highly commended
Manning Gottlieb OMD – Virgin Holidays, Thinking outside the box with Virgin Holidays
BEST NEWSBRAND CAMPAIGN
MediaCom – Sky Sports, Start of Season
BEST TOPICAL CAMPAIGN
Mindshare - Unilever, Dove Invisible Dry – 100 Colours Ascot Ladies Day Activation
TABLET AWARD
PHD - Canon, Touch to See
OMNIMEDIA AWARD
PHD – Mondelez International, #OreoEclipse
Highly commended
MediaCom - dfs, British quality defined
BEST USE OF CONTENT – JOINT WINNERS
Manning Gottlieb OMD - Specsavers, Putting you in the umpire’s shoes
OMD UK - Cisco, Internet of (nearly) Everything
Highly commended
MediaCom – Sony Mobile, #SonyRunYourWay
CHAIR’S AWARD
OMD UK – Channel 4, Alternative Election Night
The winning entries are available at newsworks.org.uk/awards
