Deploying the TV hit’s messaging ‘Winter Is Here’, ESI Media’s London Evening Standard partnered with Mediacom and Sky Atlantic to run the paper’s first translucent takeover, of yesterday’s edition.
In one of the most standout issues ESI Media has ever run for a commercial creative campaign, say the publishers, yesterday’s London Evening Standard was replaced with ‘frosted’ paper – with the ‘Winter is Here’ messaging visible underneath as well as further frosted pages running throughout the paper.
