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WSJ launches interactive video app

The Wall Street Journal has announced the launch of WSJ Live.

WSJ Live is an interactive video application for iPad, Internet-connected televisions and set-top boxes that brings live and on-demand programming from The Wall Street Journal Digital Network directly to users across new platforms.

The WSJ Live application is available for free through an app for iPad as well as via Boxee, Etisalat, Panasonic's VIERA ConnectTM -enabled HDTVs, Samsung 2011 Smart TVs, Sony Internet TV, VIZIO Internet Apps HDTVs, and the Yahoo! Connected TV platform.

"WSJ Live brings our existing – and growing – stable of video programming to an unprecedented level of distribution and exposure," said Alan Murray, deputy managing editor and executive editor, online, The Wall Street Journal. "Because of the broad scope, we have more opportunities to showcase our journalism by bringing breaking news, analysis and insight closer to our current readers while simultaneously tapping into new audiences."

WSJ Live currently offers up to four total hours of live programming each business day from across the company's network of sites. Users can access seven half-hour live shows, breaking news updates, exclusive interviews and special events coverage – leveraging Dow Jones' 2,000 journalists worldwide from the Journal, Dow Jones Newswires, Barron's, MarketWatch, SmartMoney and AllThingsD.com. In addition, the service offers more than 2,000 on-demand videos per month.