The system enables magazine publishers to sell through their own publishing websites as well as through the App Store.
The Yudu technology is integrated into the back end of the publisher’s website. When a publication is sold and payment is taken through the website, the Yudu system recognises the purchase and allows the user to download the publication on to their Apple device through the App Store, in the same way as the publication had been purchased through the App Store.
The Yudu dual subscriptions system provides publishers an additional route to market that avoids the 30% commission payable to Apple. Instead, the publishers will be able to glean 100% of all revenue converted through their own marketing efforts and sales channels. (So long as the consumer is offered the subscription at the same prices or cheaper on the App Store) The dual subscription system has been recognised by Apple as a system that complies with all of its terms and conditions in the selling and downloading of publications through the App Store, says Yudu.
The alternative system allows publishers to continue to benefit from the vast reach that the Apple store has and the sales opportunities that come through being registered on the App Store. The sales opportunities through the App Store will not be affected by the alternative channel now available, however all sales through the App Store will continue to be charged at the 30% commission as outlined in Apple’s terms and conditions.
Richard Stephenson, CEO of Yudu Media commented, “This is great news for magazine Publishers, providing them with a complementary sales channel to the App store and an opportunity to maintain 100% of sales revenue. For consumers, the system gives increased options in where to subscribe which will further enhance the purchasing experience.”
About Yudu Media
Yudu says: “Yudu Media is a privately held company delivering award-winning multimedia e-Publishing and application development solutions to the publishing industry since 2003.
Using its proprietary technology, Yudu enables publishers to create interactive web publications almost instantaneously. Modules allow publishers to embed audio, video and rich media into their online publications. Currently, Yudu processes up to 1,200 publications a day.
Yudu also develops apps for the growing tablet and smart phone market including for iPads, iPhones, and e-reading solutions for the Apple’s iBookstore, Kindle, Sony e-reader, Nook and the Samsung Galaxy Tab. This service offers publishers important new marketing and sales channels cost effectively and with minimum risk.
Yudu is based in London with offices in Lancashire and Boston, Mass.”
