Advertiser & Times orders Papermule ad management system
The publishers of the New Milton Advertiser and the Lymington Times, Advertiser & Times Limited, have placed an order with Papermule for an advertising management system.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The publishers of the New Milton Advertiser and the Lymington Times, Advertiser & Times Limited, have placed an order with Papermule for an advertising management system.
Newhall Publications, the family-run business behind Candis magazine, has rebranded in a move which will take the company into the UK’s £4billion multi-media content marketing industry.
Lineup Systems' web based advertising sales and management system AdPoint has successfully launched at leading Netherlands based publisher NDC mediagroep.
Beeline have integrated email software within their Audience Management System.
Yesterday, Rebekah Billingsley presented an InPublishing ‘Top Tips Webinar’, entitled ‘How To Improve The Discoverability Of Your Digital Magazine’. In the Q&A session that followed Rebekah’s presentation, we ran out of time before all the questions
The World Publishing Expo opened in Amsterdam on Monday with a discussion of ways that news publishers can use their strengths to regain a competitive edge and earn new revenues.
The redesigned and refreshed Kalendar magazine – the biannual lifestyle magazine for the South West region of The Jockey Club – has just been released by Archant Dialogue.
Immediate Media Co has announced the appointment of Stuart Forrest as Digital Publisher working initially on Radio Times’ digital portfolio.
Celloglas finishes the October issue of Computer Arts with futuristic fluted foil, spot uv and velvet varnish.
Richard Bowyer, who is also Group Editor of Staffordshire Newsletter and Leek Post & Times, will leave the company on October 17th, after eight years at The Sentinel having joined as Deputy Editor in 2006.
At World Publishing Expo yesterday, 5 fifteen launched quote&CLOSE.
Blocks, a new monthly magazine for “serious Lego enthusiasts” from Blockhead Media Arts, goes on sale 23 October, priced £4.99.
The World Association of Newspapers and News Publishers (WAN-IFRA) has called on governments worldwide for greater protections for media working in conflict areas, in the wake of the widely reported murders of two photojournalists in the Middle East.
Haymarket Media Group has announced the sale of used graphic arts equipment platform, pressXchange, to the website’s founder and previous owner, John Roadnight.
Following the Council’s orientation debate on the draft General Data Protection (GDPR) Regulation, publishers are urging Member States to prevent any weakening of press freedom and give their full support to a legally binding exemption for journalist