Ian Barber will join forces with the AA’s current Director of Public Affairs, Sue Eustace, in a new 'Industry and External Affairs Directorate'.
Tim Lefroy, The AA’s Chief Executive said: “As one of a number of changes I want to initiate, we are on a mission to put a more pro-active approach in place alongside effective rebuttal and defence of our industry. Ian’s expertise will be a real asset to the AA and the industry we represent.”
Ian’s strategic, corporate and brand communications experience spans both client and agency-side including roles at Bell Pottinger Good Relations, Barclaycard, and most recently at Visa Europe.
Commenting on his appointment, Ian said: “There couldn’t be a better time to be joining the AA. The industry has a fantastic story to tell, I’m looking forward to putting the AA on to the front foot as the effective, persuasive voice for commercial communications in all its forms.”
About the AA
The AA says: “The Advertising Association (AA) represents all sides of the advertising and promotion industry in the UK - advertisers, agencies and the media. The advertising industry is worth £19 billion, and forms some 7% of the economy. Its remit is to promote and protect advertising, by communicating its commercial and consumer benefits. The AA seeks optimal regulatory environment for the industry. Its goal is that advertising should enjoy responsibility from its practitioners, moderation from its regulators and trust from its consumers.”
