Nicholas Coleridge, President of Condé Nast International and Managing Director of Condé Nast Britain commented: “Ars Technica is one of the world’s key technology brands, recognised for the breadth and depth of its technology journalism, insight, and ability to reach influencers, C-Suites, programmers and those who live and work on the leading edge of computing. For 16 years, it has been one of the hottest brands in the United States. We are delighted to bring it to Britain.”
Ars Technica – the name is Latin-derived for ‘the art of technology’ – will specialise in news and reviews, analysis of technology trends, and expert advice on everything from the fundamental to the inspirational. A leader in conversational media, the site will also offer a significant online community, says Condé Nast.
Ars Technica was founded in 1998, when Founder and Editor-in-Chief Ken Fisher announced his plans to start a publication devoted to technology that would cater to what he called ‘alpha geeks’: technologists and IT professionals. According to Condé Nast, Ars Technica became a trusted source for technology news, tech policy analysis, breakdowns of the latest scientific advancements, gadget reviews, software, hardware, and nearly everything else found in between layers of silicon. Acquired in 2008 by Advance, the parent company of Condé Nast, Ars Technica currently has offices in Boston, New York, Chicago and San Francisco.
Nate Lanxon, Editor of Wired.co.uk, will oversee editorial for the digitally native UK-based edition, with a dedicated Editor reporting to him, while sales will be overseen by the Commercial Director of Wired, who will be announced in due course. Founder and Editor-in-Chief Ken Fisher will oversee the brand experience, strategic planning, and technology. Albert Read, Deputy Managing Director of Condé Nast has special responsibility for the launch.
