With this deal, Bauer says it has further strengthened its motoring portfolio, led by a weekly newspaper Classic Car Weekly - brought to Bauer in 2009 and the market leading monthlies Practical Classics and Classic Cars to form an unparalleled online and print alliance spanning the entire classic car market.
classiccarsforsale.co.uk is recognised as being the website where committed classic car enthusiasts buy and sell classic cars, parts and automobilia from across the whole market. The stock inventory is of the highest quality - across all price points - and it consistently delivers for both trade and private sellers. It delivers a great response for advertisers and a high-quality and enjoyable experience for buyers.
Visitors to the site will now be able to set up their own password-protected personal account and securely place adverts, request newsletters and edit their email alerts. As a website within Bauer Media's robust digital portfolio, classiccarsforsale.co.uk provides a secure environment and delivers an enjoyable user experience. To further attract new users and advertisers, Bauer is expecting to launch additional innovations on the site in the coming months.
Paul Keenan, CEO, Bauer Media, commented: "This is a significant further move into digital media which will quickly complement our existing, successful classic car portfolio of brands. It will enable us to both accelerate our growth in the motoring sector and offer enthusiasts and the trade 360 media services wherever and whenever they need it.
"Classic Cars for Sale attracts as many as 500,000 unique visitors each month, generating 5 mn page impressions. For dealers it is a vital marketing channel and as such generates transactional as well as advertising revenues."
classiccarsforsale.co.uk was launched in 2003 and attracts 500,000 unique visitors each month, generating 5 mn page impressions. It is second in the Hitwise rankings of Classics Classified Websites for both visits and page impressions (Hitwise: Sept 2011).
