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Everything Channel changes name to UBM Channel

Everything Channel, a UBM company, has announced that it has officially changed its name to UBM Channel.

UBM Channel is a leading provider in the IT industry for sales channel expertise and execution.

More than 1 million high-tech solution providers rely on UBM Channel's IT channel-focused events, media, research, consulting, and sales and marketing services to successfully navigate the current IT channel industry.  

UBM Channel was recently hailed by Boston Business Journal as one of the Best Places to Work in Massachusetts and the company's CRN Magazine was recently named to BtoB Magazine's annual Media Power 50. In addition, UBM Channel was recognized by the American Society of Business Publication Editors (ASBPE) with a 2011 Azbee Award of Excellence. In November 2010, UBM Channel relaunched the COMDEX trade show as a virtual event, immediately driving it to become the largest independently run virtual event in the world.

"For more than 30 years, the IT industry has relied on our products and services to provide unmatched channel expertise," said Robert Faletra, CEO, UBM Channel. "Our name change strengthens our strategy and overriding mission to support today's channel executives by offering valuable and practical resources. The alignment with the UBM brand allows us to more closely identify with, and leverage, the global strength of our parent company. UBM's global presence and resources give us the ability to continue to invest in new technologies and offer additional resources to help our clients successfully reach the channel."