The move sees the launch of three new services for premium subscription, including an exclusive editor’s newsletter, a weekly “FT Newsmine” email service and full access to the electronic edition of the newspaper. Currently, premium subscribers receive a number of benefits and unlimited access to all content on FT.com, including Lex.
Premium subscribers will now have access to the following new benefits:
* Editor’s Newsletter: An exclusive monthly newsletter from Financial Times Editor Lionel Barber will be distributed every month, highlighting big themes for the month ahead and providing updates and insights on new site features.
* Electronic Editions: A full electronic edition of the newspaper as it appears in print. Premium subscribers will be able to view these editions via an exclusive page at www.ft.com/FTePaper.
* FT Newsmine: A weekly email service distributed on Fridays that abstracts hidden nuggets from FT articles, providing a snapshot of global market-related data, trends and observations that may have been missed during the week.
“Our FT.com premium subscribers are highly valued and we’re delighted to be able to roll out this exciting new package of benefits to them,” said Rob Grimshaw (pictured), MD of FT.com. “Together with access to Lex, I am confident that we have an attractive range of services that will only increase the uptake of premium subscriptions and increase time spent by those readers enjoying FT content online.”
A premium subscription to FT.com content is currently available for £3.99 per week, based on 52 weeks per year. FT.com now has 121,200 paying digital subscribers, up 22% year on year.
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 401,072 (ABC figures, November 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.7 million registered users.”
