Dennis Publishing has always produced iGIZMO as a digital magazine for the desktop. Now, with this new format iGIZMO can reach its readers in new ways on the iPad. Although the publication takes advantage of all the bells-and-whistles we’ve seen in digital magazines to date (like video, 360 degree rotating objects and interactive slideshows), what’s different in the digital publishing workflow for this publication, says Dennis, is the fast time-to-market. iGIZMO only used one designer to produce the iPad edition, including all the interactive elements — all without having to write a single line of code!
Editor Ross Burridge attributes this streamlined production workflow to the Adobe tools. “Using InDesign and associated tools makes the workflow much smoother, as fewer people need to be involved, while the structured creative possibilities are a great starting point to assemble editorial ideas,” said Burridge. “Being able to evolve the creative tools rather than creating a platform from scratch has not just important workflow considerations, but makes long-term scalability a very tangible prospect.”
Burridge also sees advantage by authoring once with the Digital Magazine Solution to reach multiple devices. “We’re looking to get iGIZMO out on as many digital platforms as possible. While the iPad is clearly leading the charge, we think there are much wider-ranging possibilities on smaller mobile devices,” notes Burridge. “We’d hope that we’ll be able to bring both readers and advertisers with us across the various platforms.”
