The new LiveTouch Newspaper application brings the most up-to-date, complete newspaper content from around the world in its original format right into the broadcast studio, enabling broadcasters to introduce new forms of news programming into their schedules.
The “enormous breadth and depth” of news content provided by PressDisplay.com enables on-air presenters to interactively review and comment on headlines and news stories and photography, giving viewers insight into the best journalism from leading newspapers from around the corner or around the world, the moment they are published (and often before they hit newsstands in their local markets).
The LiveTouch Newspaper system is being previewed to broadcasters at this year's NAB Show on Booth SL7723 in the Las Vegas Convention Center.
NewspaperDirect worked closely with LiveTouch to integrate PressDisplay.com into the on-air system, resulting in a high-fidelity experience that is navigated using the LiveTouch multi-touch display. Digital newspapers are presented in their original newsstand format and rendered in high resolution, enabling presenters to scroll through a selection of local newspapers or feature top newspapers from around the world. Multi-touch gestures let the presenter zoom in and highlight any news story, quickly skim through an entire edition, or build their own commentary around high-resolution, colour photos from leading photojournalists.
"News is one of the most profitable programming elements for broadcasters, so placing the best news from across the nation or around the world at the fingertips of on-air presenters offers a new form of programming that can boost viewer engagement," said Jason Maire, director of marketing for LiveTouch Broadcast Solutions. "NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Their technical team worked closely with us to adapt their flexible news feed to our system, resulting in a smooth and immersive experience for our broadcast customers."
"This is an industry first and showcases the potential of adapting newspapers for use in new channels," said Alexander Kroogman, CEO of NewspaperDirect. "Our PressDisplay.com technology provides an open platform that can be tailored for use in every conceivable manner, enabling publishers to reach new audiences while ensuring the security of their content."
