On Tuesday September 14, ten Northcliffe titles gave away more than 400,000 hardback Finding Nemo books free with the newspaper, while on September 30 another nine newspapers will give away a further 300,000 books.
In total, 32 Northcliffe newspapers will give away more than a million free books, worth £3.5 million pounds. Readers can then buy the rest of the 25 book collection every week, starting with The Lion King, and including Toy Story, Wall-E and Monsters Inc for just £3.49 each.
The scale of marketing for the promotion is significant with adverts appearing on television, radio, online, in-print and at retail.
