DTI ContentPublisher allows The Salt Lake Tribune to create content once, and publish in real-time to multiple channels without interfacing to third-party systems.
"We think of Web and print together, rather than as separate departments,” said Tim Fitzpatrick, deputy editor, The Salt Lake Tribune. “We needed to make the entire newsroom Web staff too. This is a reflection of modern realities for newsrooms and DTI ContentPublisher gave us the key element in the integration.
“The Salt Lake Tribune editors and reporters needed the ability to create, collaborate, manage and simultaneously produce stories and images for print and the Web whilst maintaining complete control over their content and its presentation.
"We wanted our editors and reporters to be able to fix their own errors, if any, and manage their own sections. This integration is vital to turning the Website over to the newsroom," said Fitzpatrick. "Reducing our Web staff and allowing our people to make changes to their own sections were important issues for us, and DTI ContentPublisher enables it all to work."
Dan Paulus, DTI, vice president, sales, the Americas, said, "The Salt Lake Tribune is now able to serve print and digital out of a single, high-performance database-something it wanted to do. They are now able to streamline workflows, consolidate resources and most important, they can be agile to adapt to changing conditions on the fly. That is really important in today's economy."
About Digital Technology International
DTI says: “Digital Technology International delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company's unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. Whether onsite or via DTI Cloud (Software as a Service), DTI software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 2,000 customer sites around the globe with more than 100 publishing in DTI Cloud. DTI is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Denmark, Finland, France, Germany, Norway, Panama, Sweden, the United Kingdom and USA.”
