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Strategies for digital realities showcased at International Newsroom Summit

The World Editors Forum is teaming up with the Online News Association for the 13th International Newsroom Summit in Amsterdam in October, which will focus on synchronizing print and digital cultures to ensure growth in audience, engagement and loyalty.

“We are delighted that the ONA will be bringing some of the sharpest minds in digital journalism to Amsterdam for core sessions on the second day of the Newsroom Summit,” said Cherilyn Ireton, Executive Director of the Paris-based World Editors Forum.

The conference, to be held on 13 and 14 October during World Publishing Expo 2014, will showcase strategies, case studies and insights into shifting culture and adapting to the competitive pressures.

“Traditional newsrooms need to be fast and agile to compete with digital start-ups, while at the same time need a slower, more magazine-like approach in print, to hold on to readership and revenue,” said Ms Ireton. “We are looking forward to great discussions in Amsterdam on how best to manage these two dynamics.”

First confirmed speakers include Frank Volmer, Managing Director of the Telegraaf Media Groep in the Netherlands, Robyn Tomlin, Chief Digital Officer at Pew Research Center, Alison Gow, Editor, Digital Innovation, Trinity Mirror regionals and Stijn Debrouwere, a Tow Center for Digital Journalism fellow.

Issues to be covered during the Summit include:

* How to prevent newsroom culture from blocking change;

* Push content stategies to grow your audience;

* Newsroom metrics that go beyond pageviews;

* The ethical conundrums of the digital space;

* Myths about mobile;

* How to make a story go viral;

* Effective digital tools – for free;

* Plus much more!

The International Newsroom Summit is one of several strategic conferences taking place in Amsterdam during the World Publishing Expo, which will run from 13 to 15 October next. It is followed immediately by the Tablet and Apps Summit which is designed to get publishers and editors thinking mobile in all they do.