The freemium app was developed by Exact Editions, the London-based digital publishing company, which works with magazine, newspaper and book publishers to market and sell online and app versions of their titles.
Daryl Rayner, Managing Director of Exact Editions is "sure that the app will encourage a new audience of on-the-move music lovers. The photographs of Graham Simpson in the September issue look particularly sensational on the iPad."
The apps can be downloaded for free with some sample open access content and the opportunity to upgrade to the full version for a 30-day subscription through in-app purchasing.
Subscribers to the digital edition of The Wire can use their Shared Access Codes to access the app for free.
The 'freemium' model allows users to get a feel for an app before paying for it. In addition, The Wire app features pageflow for browsing, full search, double page view (iPad) and can be synced to an iPad, iPhone and iPod touch for offline reading.
About Exact Editions
Exact Editions says: “Since 2005, Exact Editions has been providing online digital editions of titles to individuals and institutions from their office in London. Its Precisely platform delivers freemium branded apps for the likes of The Spectator, Standpoint and Publishers Weekly. The platform makes text from current and back issues searchable. Information including email addresses, URLs, Tables of Contents and telephone numbers are also all clickable and content can be synced in a wifi environment.”
