The launch of www.whatcar.ee builds on BPG’s existing partnership with Haymarket, which began in 2008 with the launch of whatcar.lv in Latvia – at the time, the first web-only licence of a Haymarket brand.
Tõnu Tramm, whatcar.ee chief publisher and former editor-in-chief of Auto Bild Estonia, says: “The time is just right for a website of this kind in Estonia – the Estonian car market is going to revive after the recession as the number car buyers increase again.”
“Until now there was no buyer-oriented automotive website in Estonia. The What Car? concept is acknowledged as the best in the world today, and we are delighted to see that the first feedback from readers and car dealers is very positive.
“We see a great future for the whatcar.ee portal,” said Tramm, adding that the average Estonian car buyer will increasingly rely on the internet when seeking up-to-date and reliable information.
Andrew Golby, publishing director of What Car? at Haymarket, agrees that whatcar.ee will provide a unique resource for car buyers in Eastern Europe. “As the only motoring brand that is completely focused on car buying, What Car? has a tremendous opportunity in Estonia. We’re already in Russia, Latvia and Romania, and this launch further cements our expansion into Eastern Europe.”
Patrick Fuller, group publishing director of Haymarket Motoring and Motorsport, said: “We are excited by BPG’s expansion into another Baltic state. They’ve created another impressive site and are fast becoming leaders in their sector.”
The Estonian website is staffed by a team of experienced automotive journalists whose previous experience is chiefly with Auto Bild Estonia magazine.
