The new Crime TV site is part of a significant cross-platform advertising deal secured by IPC Weeklies to promote Crime & Investigation Network’s programming.
Whatsontv.co.uk’s new Crime TV site will feature on the site until March 2010. It will offer visitors a variety of content including real-life crime files, games, quizzes, galleries and video clips. Whatsontv.co.uk will flag the new site prominently on its homepage and there will be adverts running across IPC’s goodtoknow network to drive traffic to the site. The Crime TV site will also be promoted with competitions and an email campaign.
The six-figure advertising campaign for Crime & Investigation Network breaks in print this month with a series of 4-page advertorials. The ‘Crime Chapter’ advertorials will highlight the channel’s newly commissioned programmes and will appear regularly in What’s on TV, TV easy, TVTimes and Chat until the end of the year.
James Pestell, marketing director at Crime & Investigation Network, says: “When we launched in 2006, CI quickly established itself as the home of true crime on television in the UK, with millions tuning in every month. The partnership with IPC will spread the news to many more crime fans and allow them to sample some of the terrific content we have on offer. Initially we’re focussing on brand new programming commissioned by the channel in the UK, starting with Living With Murder, a six part series examining the traumatic effect on the family and friends of people who lost their lives in violent circumstances.”
IPC TX managing director Charlie Meredith says: “Crime & Investigation Network has some brilliant programming which we know our readers and visitors enjoy. This new site, with its gripping content, will further build the increasing popularity of whatsontv.co.uk and at the same time showcase Crime & Investigation Network’s offering.”
Kate Mackenzie (pictured), IPC Weeklies group advertising director, adds: “This deal has been born out of great creative thinking by the client and our editorial and publishing teams. This fully-integrated campaign is one that will stand out for our audiences and demonstrates the high levels of creativity we can deliver for clients.”
The deal was brokered by Lisa Batty, head of business development at IPC Weeklies, Katie Grieve, strategy director and Tom Dodd, strategist, both at Goodstuff Communications.
About Crime & Investigation Network
CI Says: "Crime & Investigation Network (CI) is a British television channel which focuses on crime, investigation and mystery programming. It is part of AETN UK, a joint-venture between A&E Television Networks and British Sky Broadcasting and was launched in July 2006.
Crime & Investigation Network is available on Sky Channel 553, Virgin Channel 237 and Crime & Investigation Network HD on Sky Channel 555."
About whatsontv.co.uk
IPC says: "www.whatsontv.co.uk launched in January 2007, offering users a multi-channel TV listings guide, TV news and gossip, coverage of all the major soaps and popular TV programmes, previews of the day’s must-see shows, and an in-depth TV film guide."
About IPC Connect
IPC says: "IPC Connect is the women's weeklies division of IPC Media. Its hugely successful portfolio of magazines includes Look, Now, Pick Me Up, Chat, Woman, Woman's Own and Woman's Weekly. It also publishes www.nowmagazine.co.uk, www.look.co.uk and www.goodtoknow.co.uk."
About IPC TX
IPC says: "IPC TX is the TV Weeklies division of IPC Media. Its portfolio of brands includes What’s on TV, TVTimes, TV & Satellite Week, TV easy, Soaplife and www.whatsontv.co.uk."
