The campaign, titled ‘Fast & Forward: China Shifting Gears,’ highlights how China’s economy is changing through unexpected stories of startups, entrepreneurs and industry trends.
The campaign, designed and brokered by Spark Foundry, is also supported by further content on Mashable.com.
Using a combination of videos, articles, timelines and infographics, the campaign looks at how the “Made in China” brand is transforming to represent quality and innovation, and why investors should take note, says WSJ.
Running through March 2018, the campaign is supported by digital display, social and print.
According to WSJ, the campaign focuses on four key themes and areas of China’s innovation economy:
* The brilliant minds powering a revolution in precision medicine
* Futuristic factories and the Fourth Industrial Revolution
* China’s booming green car market and rise of the middle class
* How China’s revolutionary prefabricated skyscrapers are saving lives -- and the environment
"China is transforming itself faster than ever and is on the cutting-edge of innovation. The implications for investors and the global economy at large are striking. The purpose of our partnership with WSJ. Custom Studios is to raise awareness of this radical shift happening in China," said Amy Lo, Chairman and Head Greater China, UBS Wealth Management, and Country Head, UBS Hong Kong.
“Our aim is to present world-class thought leadership to our WSJ members. UBS’s deep knowledge and insights into the Chinese economy matched with WSJ. Custom Studios’ creativity is a perfect combination to create compelling content across our platforms,” said William Lewis, CEO of Dow Jones and Publisher of The Wall Street Journal.
Links / further reading: Fast & Forward: China Shifting Gears
