The launch follows a deal that YOC signed in March with Haymarket to create mobile websites for a number of industry-leading publications including PistonHeads, What Car?, Autocar and Stuff.tv. PistonHeads.com is one of the world’s biggest and fastest growing online communities in the automotive sector with 2.5 million unique visitors each month.
The mobile website for PistonHeads can be accessed at mobile.pistonheads.com from over 400 handsets. The mobile site automatically recognises the handset used and deploys a bespoke design for each specific mobile. YOC designed and built the site, and will also manage the ad sales and create mobile marketing campaigns to generate awareness to drive traffic.
Sandip Ray, a business director for Haymarket’s motoring brands, said of the launch: “The launch of mobile.pistonheads.com using YOC’s technology and specialist sales resource is the first step for Haymarket toward a robust commercial strategy in the mobile space. This is an important development for us and our advertisers as we deliver a new platform to reach our audiences on the move.”
Gary Danks, Head of Sales at YOC adds: “Our partnership with Haymarket is a clear sign that consumer media brands now recognise mobile as a successful and cost effective publishing tool. The launch of PistonHeads mobile site clearly demonstrates the rapid growth of the mobile internet and the value it can offer brands and media owners in the UK.”
About The YOC Group
YOC says: “The YOC Group is one of Europe’s leading full service providers of advertising, information and transaction services for mobile phones. The Berlin-based group works for international brands, media houses, Internet portals, mobile phone service providers and financial service providers. The YOC Group offers three business areas: mobile marketing, affiliate marketing, and mobile B2C services. Within the mobile marketing segment, the YOC Group provides services and solutions for the efficient use of mobile marketing, mobile advertising and mobile Internet technology.
The YOC Group employs over 180 employees across the UK, France, Austria and Germany with the following companies subsidiaries of the YOC Group: YOC Ltd. in London, Moustik Sprl. in Brussels, and Sevenval AG, Moustik GmbH, Brutus Media GmbH and belboon-adbutler GmbH in Germany. Clients include: Coca-Cola, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, BILD, Frankfurter Allgemeine Zeitung, Gruner + Jahr, IDG Media, Haymarket Consumer Media, Independent News and Media, Telegraph Media Group, The Mirror, The Guardian, Prisma Presse, Accuweather, Qeep,123play.com, Hachette Filipacchi, Perez Hilton and Hi5."
