The February issue is now available to download from the Apple store priced at £1.79 as a special introductory offer, rising to £2.99 after an initial trial period. This is the second BBC title to move into the iPad format following the launch of Focus magazine’s app in November.
Good Food magazine’s new app includes a range of interactive and social elements:
• Recipes presented as easy-to-view digital cook cards, with a large type ‘cook’ mode to make them simple to follow and a ‘flip’ function, enabling simple navigation between images and recipes;
• Exclusive videos cooking techniques, demonstrated by the Good Food Team with advice, ideas and tips;
• Personalised shopping list to help you plan your meals throughout the month;
• Helpful glossary of ingredients and techniques
• Easy-to-use search facility to find all your favourite dishes.
Good Food’s editorial director Gillian Carter, creative director Elizabeth Galbraith and the magazine’s design team worked with agency Mobile IQ on the new version. Plans are in place for each future print issue of the food title to be available as a fully digitised version.
According to publishing director Alfie Lewis: “We think the iPad has great growth potential and we are delighted to launch this product at this early stage in the new technology’s development. This app has functionality at its heart, with the opportunity to create a truly immersive experience for the reader and revolutionise the cooking process. It offers incredible value for money and should be the first app iPad owning cooking fans download.”
Good Food has launched a series of other themed apps for the iPhone, including healthy recipes, seasonal recipes and quick recipes, with the number of downloads reaching six figures. BBC Good Food Healthy Recipes and BBC Good Food Quick Recipes apps were both included in Apple’s iTunes Rewind 2010 selection of the best apps.
