Carat’s winning campaign will be brought to life in a £250k cross platform campaign in Metro, plus £5,000 worth of travel vouchers awarded to the winning agency team.
Tali Beedle, Communications Planning Executive, Carat UK, said: “We’re very excited to have won the Metro Big Ticket competition! Reebok want to help get the nation moving and we’re confident that Metro is a great partner to enable us to do so.”
Entries to the competition were shortlisted by Metro’s judging panel and then Metro readers voted to choose the winner.