The app combines insightful business travel content from the first FT LBBT on Beijing, Hong Kong, Macau and Shanghai, published last November 2009 with the iPhone’s unique user interface.
The new app is compatible with any iPhone running iPhone OS 3.0 and on all iPod touch models.
Claire Breen Melwani, Director Luxury Sales, Partnerships and Special Projects Asia Pacific said, “We are delighted to launch the FT Little Book of Business Travel app. Compiled specifically with the business traveller in mind; this is a travel guide with a difference. It is written primarily by FT correspondents who have spent most of their working lives in the cities featured. The app will provide information and articles on business etiquette, plus business services such as local couriers, translators and the best venues for client-focused entertaining."
The app is being promoted through advertising on BBC.com, BBC mobile and mobile ad networks, as well as on FT.com and in the Financial Times newspaper.
The FT Little Book of Business Travel application is available free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/. There is also a version for the BlackBerry Bold 9000 available Over The Air. Both versions can also be downloaded at www.ftlittlebookofbusinesstravel.com.
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 400,827 (ABC figures December 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.6 million registered users.”
