The deal which launched on March 1, will bring together two of the internet’s best-known motoring websites with a view to creating a lasting commercial partnership.
The Honest John site will become part of the core motors.co.uk network alongside motoring brands such as Parkers.co.uk, Teletextcars.co.uk and Desperateseller.co.uk.
The deal will take motors.co.uk’s used car network to over 1.6m unique monthly users (Comscore Jan 11), reinforcing its position as the second largest used car network in the UK.
As part of the deal, Honest John customers will be able to view and access almost 150,000 used cars on the honestjohn.co.uk website. Motors.co.uk will integrate a powerful used car search tool onto the site.
In return, motors.co.uk will be able to provide their customers with motoring editorial from Honest John including over 1,750 expert car reviews, as well as access to the Honest John customer base.
Phill Jones, Commercial Director at motors.co.uk, said: “I am pleased to welcome Honestjohn.co.uk to our network. The extended reach will help us in our drive to deliver high volumes of quality responses to our dealer base. We share common values with Honest John in helping to increase transparency in the used car buying process and I’m confident that the partnership will help increase both of our audience bases. As part of the deal, Honest John users will receive access to our used car network whilst our customers will be able to access valuable motoring editorial including buying advice and reviews.”
Sarah Thomas, Publisher at Honestjohn.co.uk, said: “The partnership with Motors.co.uk will enable Honestjohn.co.uk to provide used car buyers with even more support. With almost 150,000 used cars for sale and a high level of functionality mirroring that used on motors.co.uk, we hope to engage our used car buyers throughout the site and ultimately streamline their route to purchase their next used car.
“Motors.co.uk is an ambitious and forward thinking organisation, whose brand objectives to protect the consumer, align very well with our own. With just under 1.2 million* unique monthly users visiting the Honest John site for trusted car buying advice, we look forward to a prosperous and ongoing relationship that provides the best service for our users.”
Honest John provides guidance and real time information to consumers who seek reassurance and independent, practical advice on buying, selling and maintaining a motor vehicle. Honestjohn.co.uk is one of the best-known websites for consumer motoring advice and information.
Motors.co.uk is part of A&N Media, the consumer media company of DMGT plc.
