Edited by Dare Editor Sarah Jane Biggs, and including both brand new and a percentage of repurposed content from Dare magazine, The Perfume Shop magazine will be published quarterly in print and online with the first issue in store in November to support the key Christmas shopping period.
Commenting, Michelle D’vaz, National Advertising & PR Manager for The Perfume Shop says “Dare magazine has been such a success in supporting sales for Superdrug (another AS Watson brand) and we want to apply a little of the same logic to our business. The advantage of working with River is huge, they know our business intimately and their canny approach to cost efficiency makes the choice to work with them a no brainer”
Dr Nicola Murphy (pictured), River CEO says “We’re delighted to be working on this prestigious project and are confident that the new magazine for The Perfume Shop will be a huge hit with customers.”
Sarah Jane-Biggs Editor of the new magazine comments “While the The Perfume Shop customer is different to the Superdrug customer, they have a number of similar traits. They both want to be inspired, to be guided through the product range and they are both looking for great value. I’m really excited about working with The Perfume Shop team and confident that we’ll deliver a vibrant and exciting magazine for them.”
