The site, which is UK’s first end-to-end planning and saving tool, will form a new channel on www.weddingmagazine.co.uk and will help brides-to-be through every step of their wedding planning. As well as inspirational content, features include moodboards and scrapbooks for early research through to a final plan with costs, which then feeds into a budgeting tool.
Users will also be able to open a Saffron high-interest-savings account as part of the site. The savings account is then linked to the tool, so users can display in real time their savings progress to their wedding plan.
Further benefits for account holders include premium content and special offers from partners such as Elemis. The additional content includes planning timelines, guest list planners, downloadable seating plans and checklists.
Wedding editor Catherine Westwood says: “Planning a wedding can be a daunting task and this new tool will make the experience so much easier. As well as providing wedding inspiration, we’re helping brides-to-be to plan, organise and budget for their dream day with an online tool that integrates the planning and saving process.
John Eastgate, sales and marketing director at Saffron Building Society adds: ”At Saffron we’ve 160 years’ experience of helping people save up for the important things in life. It’s our hope that our new online wedding tool will put those planning a wedding in control of their finances and get married life off to a happy, debt-free start.”
Wedding and Saffron will promote the wedding tool at Wedding’s stand at the National Wedding Show in London and Birmingham. Additional support includes online and in-magazine promotion within a range of IPC’s women’s brands, including Wedding, Marie Claire, InStyle, woman&home, Look, Now and goodtoknow.co.uk.
About Wedding Magazine
IPC Media says: “Wedding provides all the inspiration that a bride needs to create the day she's always dreamt of. Aimed at women in their mid 20s to early 30s, every issue is packed with must-read advice plus gorgeous ideas and expert information on fashion, beauty, receptions and honeymoons.
www.weddingmagazine.co.uk features galleries of beautifully shot wedding dresses, bridesmaid’s dresses and outfits for the groom, plus cakes, flowers, venues and honeymoon destinations. There are informative features on gift lists and wedding receptions, and polls and competitions, as well as a directory of wedding businesses, which visitors can search by region and type.”
