Now will be the first UK celebrity magazine brand and NME will be the first UK music brand to appear on Google Currents.
According to IPC, the Now Google Currents edition will give users the very best in breaking celebrity news and gossip, trusted style advice, exclusive videos, and picture galleries, all delivered straight to their fingertips. The NME Live edition will provide music fans with the very latest live news – including up-to-the-minute gig updates, festivals news and live reviews.
Emily Hutchings, publishing director, NME, says: “On NME, we’re constantly striving to make our services more innovative, more powerful and more usable. Google Currents is yet another way in which our audience of avid music fans can connect with their favourite music brand, keeping them up to date with everything that’s happening in live music on a daily basis. We want to be everywhere our users want us to be and our new Live edition on Google Currents allows us to do just this.”
Sandy Gale, publishing director, Now adds: “This is an innovative partnership that illustrates the growing power of Now in the digital space. Now already delivers a daily definitive fix of the hottest celebrity and style news to our consumers through nowmagazine.com, Twitter and Facebook, so our new Google Currents edition will give our consumers yet another great way to get close to the celebrities making the headlines .”
Available on any Android or iOS mobile device, through Google Play or the Apple App Store, Google Currents is an intuitive new way to browse and read content. By subscribing to editions, consumers can have access to their favourite content and discover new content easily. In addition Google Currents allows content publishers to showcase and tailor their content to suit the needs of consumers on the move.
