News Media

Best Practice in Publishing

Returning to growth

Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.

News media

We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…

Stand and deliver!

After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.

Change before charge

It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.

Ditching the generic

How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.

The Observer’s premium future

Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.

Opportunities & Threats: National News Media

What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.

OUT & ABOUT WITH ALAN GEERE

Breathing new life into local media

There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.

OPINION

We Need Trusted News Brands Now More Than Ever

With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.

Weekly does it

East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.

All Articles

Ten steps for successful mobile publishing

The rapid growth in mobile devices, writes Carolyn Morgan, is starting to change consumer behaviour, and no publisher, however small, can afford to ignore mobile publishing.

By Carolyn Morgan | 12/09/2011

Ad sales – the way forward

The regional press are losing local advertisers at an unhealthy rate and it’s not because they’ve all headed online. Rather, says Barry Henderson, it’s down to poorly trained and managed sales staff failing to connect with their customer base.

By Barry Henderson | 12/09/2011

FT voted top business read

The Financial Times has been named the international publication of choice by the most influential business leaders in Europe, according to the latest Business Elite Europe survey from Ipsos MORI.

09/09/2011

You & Your Wedding relaunches website

The bridal magazine website, youandyourwedding.co.uk, has relaunched with a complete redesign and introduction of individual channel homepages.

09/09/2011

Guardian unveils Android app

The Guardian's official Android app is now available to download from the Android Market.

09/09/2011

Bauer Media: Email marketing case study

Bauer Media recently tested a new email marketing strategy using its motorcycle portfolio, with dramatic results. Richard Evans, marketing director of their email partner Silverpop, assesses the strategy and results.

By Richard Evans | 09/09/2011

AOP Content & Trends Census 2011

The annual Content & Trends Census, published by the Association of Online Publishers (AOP) today, reveals UK Publishers will focus on audience profiling in the next 12 months, while driving content across mobile platforms, such as iPad/tablets and s

08/09/2011

Incisive launch British Journal of Photography iPad app

Incisive Media has announced the launch of its first app for the Apple iPad. British Journal of Photography, the world longest-running photography magazine, is now available as a bespoke app, created in a visually stunning quarterly format.

08/09/2011

Dennis Publishing launches Viz Profanisaurus App

Dennis Publishing can announce the launch of the new Viz Profanisaurus Das Krapital app, bringing over 12,000 degenerate definitions to your smartphone.

08/09/2011

Launch of online trading platform for print inserts

This month Media Lateral, a new online trading platform for magazine and newspaper inserts, announces the launch of its live auction sites.

08/09/2011

FT launches global marketing campaign

The Financial Times has launched a global, integrated marketing campaign that underscores its position as a trusted source for world news and analysis in turbulent economic times.

07/09/2011

James Murdoch statement

News International has released the following statement regarding testimony made yesterday before the Culture, Media and Sport Select Committee.

07/09/2011

P&G sign six figure mobile deal with IPC

IPC Media has announced a long term partnership with leading consumer product company Procter & Gamble (P&G) for advertising across a number of IPC’s mobile optimised sites.

07/09/2011

Prima launch issue goes online!

To celebrate 25 years in print, Prima magazine has made their first ever issue available digitally as an online issue, complete with fashion spreads, knitting patterns and diet tips from October 1986, when the title first launched.

07/09/2011