The partnership links the Vogue website with Looklet.com, enabling the online audience to dress virtual models in all the latest trends. With 25 models and over 5000 items of designer and high street clothing to choose from, The Stylist allows users to select every element of their models’ outfits, from shoes to scarves, from bags to belts. Items are regularly updated, and the wide selection of backgrounds, effects, and miscellaneous extras give users complete control of their very own look, which can then be saved and rated by fellow users. And Vogue.com editors are involved too, creating their ‘Look of the Week’ reflecting the current trends, and inspiring the user.
Vogue.com in the UK is the first Condé Nast site to launch The Stylist with Looklet internationally, with other Vogue sites hoping to capitalise on this partnership later in the year. The Stylist application can be found at www.vogue.co.uk/looklet, and is situated with the trends section of the site.
Louise Howells, Social Media Strategist and Community Manager for Condé Nast Digital comments: “In the spirit of the paper dolls of yesteryear, but without the need for scissors, The Stylist with Looklet will build a greater sense of community and engagement as users rate the ‘photo shoots’ put together by others. Bringing out the stylist in everyone, it’s already causing far too much fun in the office!”
John Kock, co-founder and strategic partner at Looklet.com comments: “We are of course extremely proud to partner with one of the world’s most acknowledged fashion actors. We think Looklet can provide Vogue’s readers with a creative possibility to style and view garments in a new way. We are looking forward to expand the collaboration with Vogue in the global market.”
Looklet is a young Swedish company, leading the way in digital styling and fashion display. The fashion site Looklet.com has millions of visits from over 150 countries. The company was founded in May 2009 and is based in Stockholm, Sweden.
